Runway Shows Stream Live During New York Fashion Week

Select runway shows for the Spring/Summer 2011 collections at this year’s New York Fashion Week are being streamed live over the Internet, allowing for a greater audience to partake in the unveiling of new designs — an invitation-only ritual typically reserved for fashion industry insiders and guests hand-picked by the designers.

Given the ever-increasing influence of web technology in its various evolutions, the move to give not only Fashion Week, but also the fashion designers themselves, more street cred in the online world seems a natural one. The fashion industry stays relevant and fashion itself is made more accessible to those outside the inner industry circle. But a more subtle element of this new media partnership is the fact that the customer is able to connect more directly with the fashion designers — and vice versa. This effectively reduces the role of the middleman, in this case the buyers and fashion magazine editors who decide which styles will land in high-end fashion boutiques and on magazine pages, whether in ads for designer brands or in styled photo shoots.

According to an article published on the New York Times’ website, the live-stream concept for catwalk shows will be carried over to upcoming Fashion Week events in London, Paris, and Milan, occurring consecutively over the next few weeks.

Designers making their collections’ runway shows available to anyone with an Internet connection is key to broadening the accessibility of high-end fashion for the consumer. It’s the next logical step after the introduction of well-received and popular Fashion Week events such as Fashion’s Night Out, in New York, and London Fashion Weekend, which allow shoppers to participate directly in Fashion Week.

Soon enough, not only will designers’ runway shows be streamed live, but the designs themselves will be available for purchase online directly following the catwalk presentations. As noted in the NYT article, “Burberry, the British design house, will not only stream its women’s runway show live from London, but also will allow anyone with a computer and a credit card to order the merchandise as models strut in it.” Fashion designers can appeal directly to their customers, instead of channeling their focus on fashion editors and the industry “elite.”

Below is a list of runway shows being streamed live online during New York Fashion Week:

September 9, 2010
2pm Christian Siriano Live Stream, Official Designer Website
9pm Richie Rich Live Stream, Official Designer Website
 
September 10, 2010
10am BCBGMAXAZRIA Live Stream, Official Designer Website
8PM Academy of Art University Live Stream, Official Designer Website
 
September 11, 2010
11am Cynthia Rowley Live Stream, Official Designer Website
3pm Vivienne Tam Live Stream, Official Designer Website
 
September 12, 2010
10am Derek Lam Live Stream, Official Designer Website
1pm DKNY Live Stream, Official Designer Facebook
2pm Rebecca Taylor Live Stream, Official Designer Website
8pm Tommy Hilfiger Live Stream, Official Designer Facebook
9pm Vassilios Kostetsos Live Stream, Official Designer Website
 
September 13, 2010
9am Jenny Packham Live Stream, Official Designer Website
10am Carolina Herrera Live Stream, Official Designer Website
11am Carlos Miele Live Stream, Official Designer Website
1pm Tracy Reese Live Stream, Official Designer Website
2pm Donna Karan New York Live Stream, TBD
6pm Betsey Johnson Live Stream, Official Designer Website
7pm Perry Ellis Live Stream, Official Designer Website
 
September 14, 2010
10am Badgley Mischka Live Stream, Official Designer Website
11am Vera Wang Live Stream, Official Designer Website
6pm Luca Luca Live Stream, Official Designer Website
8pm Narciso Rodriguez Live Stream, Official Designer Website
 
September 15, 2010
10am Michael Kors Live Stream, Official Designer Website
11am Nanette Lepore Live Stream, Official Designer Website
3pm Milly by Michelle Smith Live Stream, Official Designer Website
5pm Odd Molly Live Stream , Official Designer Website
6pm Anna Sui Live Stream, Official Designer Website
 
September 16, 2010
12pm Isaac Mizrahi Live Stream, Official Designer Website
9pm IVANAhelsinki Live Stream, Official Designer Website

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