Zac Posen at Mercedes-Benz Fashion Week Berlin

Posted on December 16, 2007 
Filed Under Fashion Designers, Fashion Week, Fashion Week News, Mercedes-Benz Fashion Week

New York’s darling Zac Posen and the German Fashion Label Joop! to show in Berlin.

Since Zac Posten debuted in New York City in 2002 with his collection he is in the spotlight of the international fashion world. Today the 27 year old announced that his Resort 2008 will be the final show of Mercedes-Benz Fashion Week Berlin on 31st of january.

Especially the dynamic and creativity of Berlin were the main reasons for Zac Posen to show in Berlin: “Today Berlin is like New York has been back in the 80’s. The city is one of the most dynamic in Europe and is full of ideas and energy. I am overly happy to be able to show my collection in this creative environment.”

Simultaneously the international successful German fashion label Joop! announced that they will be participating with some off-site show at Mercedes-Benz Fashion Week Berlin. “The participation of the worldwide celebrated labels Zac Posen and Joop! at Mercedes-Benz Fashion Week Berlin is a wonderful success for the event. The presence of those well-known designers is a sign for the big interest of the international fashion-scene regarding Mercedes-Benz Fashion Week Berlin”, says Massimo Redaelli, senior vice president of IMG Fashion Europe.

Besides of Zac Posen and Joop! the following designers have confirmed their participation at Mercedes-Benz Fashion Week Berlin in january 2008: 30paarhaende, HEIRESS, INTUITIVE, Macqua, Marcel Ostertag, SINEMUS, STEFAN ECKERT, Strenesse, Suzana Peri? and UNRATH & STRANO at the location at Postbahnhof as well as HUGO, MICHALSKY and SISI WASABI in off-locations.

Like in the last season, the Karstadt New Generation Award will happen again and offer young design talents some ideal opportunity to present their creative ideas to some selected fashion professionals.

The Mercedes-Benz Fashion Week Berlin starts on sunday the 27th of january with the opening show of HUGO and ends on thursday the 31st of january with Zac Posen’s show. Other associated fashion events happening around Mercedes-Benz Fashion Week Berlin are the Premium, Ideal, Stark and Projekt Galerie fashion fairs.

http://www.mercedes-benzfashionweekberlin.com

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