Karl Lagerfeld Turns the Great Wall of China into a Runway for Fendi

Posted on October 22, 2007 
Filed Under Fashion Designers, Fashion Week, Fashion Week News, Karl Lagerfeld

Here’s a fashion show on a scale never held before, with eighty eight models walking down a ramp that is literally one of its kind in the world - a ramp nothing less than the Great Wall of China.

Some of the country’s most famous stars gathered at the Wall at Juyongguan, an hour north of Beijing, for the unveiling of a new line, partly designed by Karl Lagerfeld for fashion house Fendi.

China’s Great Wall was not just a popular tourist spot on Friday (October 19, 2007) night - it was a catwalk. Over eighty models from all over the world flew in, just to be able to walk down one of the new seven wonders of the world. The brains behind all this is Fendi, one of the world’s most popular luxury brands. After working for a year to get permission to set up the glamorous stage, Fendi raised Chinese eyebrows. Silvia Fendi, the designer of the new looks, said there was hardly anything left to top this.

But the audience for the fashion show on the Great Wall, mainly constituted those Chinese civilians, who are benefiting most from the economy’s rapid rise - the newly rich. Still Karl Lagerfeld, designer of not only Fendi but also of a few other top luxury brands - defended fashion by stating saying that, it could in fact lead to the betterment of lives.

While all the Chinese political leaders are talking about an agenda to build a harmonious society, out there on the catwalk, the order of the day was consumerism, luxury and business.

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