Berlin, Germany: Mercedes-Benz Fashion Week
Posted on July 16, 2007
Filed Under Fashion Week, Fashion Week LA, Fashion Week News, Mercedes-Benz Fashion Week, New York Fashion Week, Paris Fashion Week
While we often think of such cities as Paris, Milan, and New York as fashion week meccas, Berlin now has now earned its place on the map. The Mercedes-Benz Berlin Fashion Week took place from July 12-15, 2007.
Having been organized by IMG, Berlin Fashion Week got off to a good head-start in the reputation department, not to mention an upshot in the glamor department. Unfortunately, there were some complaints that this resulted in the event being elitist; the local media was apparently complaining that many people were being excluded from the events simply because they were not high-profile enough. While there were crowds of people gathered around the main venue location (the Brandenburg Gate) every day, such events are usually aimed at a selected audience of industry professionals and other related individuals.
All in all, the Mercedes-Benz Fashion Week at Berlin was well received and had some good reviews — by both local and international outlets. There was a good balance of famous and established fashion designers along with lots of good local talent, giving the fashion event a good overall balance and promising concept-idea.
Another event is scheduled in Berlin for January and is already drawing such big names as Karl Lagerfeld and other fashion design greats. This first-time Mercedes-Benz Fashion Week has given the signal to the rest of the world that Berlin is ready to make a name for itself among the top players in the fashion design world.
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