International Designers Welcomed at Mercedes-Benz Fashion Week Miami - Swim 2008 Collections
Posted on July 3, 2007
Filed Under Fashion Week, Fashion Week News, Mercedes-Benz Fashion Week
Record number of international designers join this years lineup of leading US designers
July 3, 3007, Miami, FL - The style and glamour found on beaches around the world will now be seen in Miami Beach as Mercedes-Benz Fashion Week Miami Swim announces a lineup that includes top international swimwear designers from around the world.
Mercedes-Benz Fashion Week Miami Swim brings together industry insiders, buyers, celebrities and VIPs to create one of the most distinctive events in swimwear design. This season’s attendees will enjoy collections from Brazilian designers Cia.Marítima, Mirla Sabino and Rosa Cha, Italian designs from DE et DR and Miss Bikini and from down under designed by Australian designer Zimmermann - making nearly half of the event’s line-up from abroad. Mercedes-Benz Fashion Week Miami Swim marks the US debut for designers DE et DR, Miss Bikini and Zimmermann. These international designers will share the lineup with Miami’s own Red Carter LA’s Ashley Paige and Shay Todd and swimwear collection debut’s from Badgley Mischka, True Religion and Jessica Simpson
“We are extremely pleased to be hosting such a strong portfolio of international designers as well as talented designers and swimwear brands from the US,” said svp of IMG Fashion Fern Mallis. “Already in its third year, Mercedes-Benz Fashion Week Miami Swim is certainly the strongest global platform for any swimwear designer.”
“I am so pleased about presenting our US debut collection for DE et DR at the Mercedes-Benz Fashion Week Miami Swim,” commented principal and designer Deborah Martinelli Bonavia. Deborah continued “We look to Miami Swim as the perfect venue to introduce our swimwear collection to the American market and I look forward to showing our version of European swimwear that is elegant yet very sexy.”
“Zimmermann is the hot, sexy Bondi girl and through our show in Miami we aim to show the US what she is about. We believe Mercedes-Benz Fashion Week Miami Swim is the ideal setting to premiere this effortless but luxurious look; it’s a sexy bikini, great vintage accessories and a dress that takes her from beach or poolside to the bar,” said Nicky Zimmermann, Designer and Director of Zimmermann.
Mercedes-Benz Fashion Week Miami Swim will be held July 10-14 at Miami Beach’s historic Raleigh Hotel featuring shows by Jacquelyne Love Bella Mar Swim, Rosa Cha, Badgley Mischka, Cia.Marítima, Xtra Life LYCRA®, DE et DR Don Eduardo et Donna Rosalia, True Religion, Red Carter, Ashley Paige, ANK by Mirla Sabino, BECCA, Shay Todd, Miss Bikini, Zimmermann, Parke & Ronen and Jessica Simpson. Invited guests can access the three venues, the Cabana Grande, Beachway and Oasis through the event lobby at Collins Avenue at 18th Street, directly next to the hotel’s main entrance.
Joining title sponsor Mercedes-Benz in sponsoring the shows this season will be LYCRA®, Smashbox Cosmetics, the Greater Miami Convention & Visitors Bureau, DHL, AT&T, The Raleigh, Havaianas, Nivea, Sunsilk, Continental Airlines, Peroni, Imperia Vodka, Ocean Drive Magazine, California Apparel News, The Swim Journal and ULTRA HD.
Further details and announcements on this event will follow.
Mercedes-Benz Fashion Week Miami Swim 2008 Collections will be held July 10 to 14, 2007. For more information, and for press and industry registration, please visit us online at www.mbfashionweek.com/miami.
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Contacts:
Alison Levy
IMG Fashion
212-774-8690
alison.levy@imgworld.com
About IMG Fashion
IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States includes FashionWeekLive presented by Sephora and Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Internationally, IMG Fashion produces, manages and/or represents Rosemount Australia Fashion Week in Melbourne and Sydney, the Singapore Fashion Festival presented by MasterCard, Lakme Fashion Week in Mumbai, Fashion Fringe in London, Milan Fashion Week, Fashion Week in Moscow, Mercedes-Benz Fashion Week Berlin and Pakistan Fashion Week.
IMG Fashion’s The Daily Group publishes The Daily Front Row, the bi-monthly Fashion Mini, The Daily Front Row Extra and www.fashionweekdaily.com, all content that is also syndicated to newspapers and magazines across the globe.
The divisions network also includes IMG Models, the world’s number one modeling agency with offices in New York, London, Paris and Milan and Art + Commerce, the worlds leading agency for photographers, art directors, stylists and makeup artists.
For more information on IMG and its business visit www.imgworld.com.
About Mercedes-Benz USA
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, Mercedes-Benz USA became the title sponsor of IMG’s New York, Los Angeles and Miami Fashion Weeks, signifying the first time all three properties have been united under a single sponsor. Mercedes-Benz is also the title sponsor of the inaugural Mercedes-Benz Fashion Week Berlin taking place in July 2007. In 2006, Mercedes-Benz USA achieved an all-time sales record of 248,080 new vehicles, setting the highest sales volume ever in its history and achieving 13 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.
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