Berlin Mercedes-Benz Fashion Week, July 2007
Mercedes-Benz Fashion Week will be held for the first time in Berlin, from July 12th - 15th, 2007, thus cementing Berlin’s status as a fashion capital. This is a showcase for the Spring/Summer 2008 Collections.
This latest Fashion Week event will showcase top international and German designers presenting their latest designs. One of these premium brands — Stuttgart — is already the title sponsor of the Mercedes-Benz Fashion Week in New York, which is highly regarded as one of the four most important international fashion events.
Mercedes-Benz Fashion Week Berlin will also serve to provide young designers with an important platform, thus drawing attention to their designs.
As partner of this fashion event, together with the City of Berlin, Mercedes-Benz is supporting the organiser IMG in their efforts to establish the new four-day series of fashion shows which will be taking place for the first time next July at the Brandenburger Tor exhibition grounds.
Industry watchers see the Mercedes-Benz Fashion Week Berlin as creating a new platform combining emotion and experience and will arouse enthusiasm for new ideas about stylish, visionary design among its visitors. Reports from Berlin say that Mercedes-Benz decided to become involved with the world of fashion as design and style also play a central role in creating new automobiles and are among the most important factors contributing to the success of the brand.
Here are a few pictures of the venue at tbe Brandenburg Gate:
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