Los Angeles Fashion Week Sponsors: The Official Tequila
It makes me laugh to think that as a sponsor, Gran Centenario becomes the official tequila of Los Angeles Fashion Week. The following was taking from the LA Mercedes-Benz Fashion Week site:
“Gran Centenario is proud to be the official Tequila of Mercedes-Benz Fashion Week at Smashbox Studios Favored among Tequila drinkers and cocktail aficionados the world over, Gran Centenario ultra-premium Tequilas have been recognized as one of Mexico’s leading Tequilas for over one hundred years Rooted in time-honored tradition and expert craftsmanship, Gran Centenario’s select portfolio of 100% Agave Tequilas are recognized for their remarkable smoothness and versatility.
“Gran Centenario is made of the finest, sweetest, softest Highland Blue Agave, chosen after a generous life of 10 to 12 years, beyond the usual eight years for other Tequilas The hearts of the Agave are baked Gran Centenario Tequila - the most tempting tequila on earth! for up to 72 hours in traditional clay ovens to guarantee that even the subtlest flavors of the Agave remain After the resulting liquid is fermented and distilled, it rests in oak barrels before being blended with aged Tequila reserves This process, known as Seleccion Suave, or smooth selection, is completely unique to Gran Centenario, which is still crafted in the same manner as when Lazaro Gallardo originally created it in 1857 During this stage, the Master Tequilero carefully monitors the progress of the Tequila and selects only the finest, smoothest, reserves for inclusion The result is a collection of three ultra-premium Tequilas - Plata (silver), Reposado (rested) and Añejo (aged) - each one heralded for their fine quality and unique flavor.
“Los Angeles fashionistas will be able to experience the heavenly taste of Gran Centenario cocktails- such as Angel’s Passion, Angel’s Heart, and Heavenly Ginger Margarita - at the Gran Centenario Tequila bar.”
Los Angeles Fashion Week Fall 2007 Collections Schedule
Here is the schedule for the Mercedes-Benz Fashion Week in Los Angeles for the Fall 2007 Collections:
SUNDAY MARCH 18th, 2007
1.00 - 8.00 PM DESIGN SUITES Softbox
3.00 PM JUAN CARLOS OBANDO The Lightbox
4.00 PM SUE WONG The Main Tent
6.00 PM VOOM BY JOY HAN Stage One
7.00 PM DINA BAR-EL The Lightbox
8.00 PM COLLECTION BEBE The Main Tent
MONDAY MARCH 19th, 2007
1.00 - 8.00 PM DESIGN SUITES Softbox
3.00 PM 2(X)IST The Lightbox
4.00 PM ED HARDY The Main Tent
6.00 PM TART Stage One
7.00 PM JOSEPH DOMINGO The Lightbox
8.00 PM IMITATION OF CHRIST The Main Tent
TUESDAY MARCH 20th, 2007
1.00 - 8.00 PM DESIGN SUITES Softbox
4.00 PM JOEY TIERNEY The Main Tent
6.00 PM ALVIN VALLEY Stage One
7.00 PM LITERATURE NOIR The Lightbox
WEDNESDAY MARCH 21st, 2007
1.00 - 8.00 PM DESIGN SUITES Softbox
2.00 PM GRAIL Stage One
3.00 PM RAMI KASHOU The Lightbox
4.00 PM MONARCHY COLLECTION The Main Tent
6.00 PM SAMORA Stage One
7.00 PM ANTHONY FRANCO The Lightbox
8.00 PM CHRISTIAN AUDIGIER The Main Tent
THURSDAY MARCH 22nd, 2007
1.00 - 8.00 PM DESIGN SUITES Softbox
3.00 PM CHARLOTTE SOLNICKI The Lightbox
6.00 PM THRIVE Stage One
7.00 PM OLIGO TISSEW The Lightbox
8.00 PM KEVAN HALL The Main Tent
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