The news around town is that there will be a new Mercedes-Benz Fashion Week hosted in Berlin for the Spring/Summer 2008 Collections. As usual, the event is produced by IMG Fashion. This will be Germany’s first official Fashion Week event! As such, Berlin Fashion Week will serve as a “platform for international designers and fashion brands in one of Europe’s fashion capitals.”
Berlin is otherwise known for its being an eclectic artist’s haven. I recently traveled to Berlin and was amazed by the diversity and importance of artistic representation in the city. Not only does the city have incredible history, but it also uses its art as a means of expression and definition beyond that history. Or rather, the historical background and the art go hand-in-hand. I, for one, think hosting a Fashion Week in Berlin is long overdue. Fashion is as much an art form as any other, and I think that it’s good to move beyond the traditional boundaries that encompass the fashion industry and overly restrict it to centers like Paris, Milan, and New York.
Mercedes-Benz Fashion Week Berlin will be from July 12 to July 15, 2007. The event will be hosted at the Brandenburg Gate in Berlin Mitte, Germany.
I’ll post more information as it becomes available.
I am from a production company that travels and covers fashion events. We would really like to be part of the Berlin Fashion week. Can you please provide me some further information and advise if any sponsorship oppertunities may be available.
Kind regards
Melanie Conn
Events TV
Dear Melanie,
Here is a link to the press registration for the Berlin Mercedes-Benz Fashion Week: Registration Form
Otherwise, I would get into contact with Caro Grove at IMG in Germany.
Hope this helps!